Meet Meg:

Claircartographer:

noun | kler-kär-ˈtä-grə-fər

A Claircartographer is a clear-mapper: someone who maps signals from the self, the relational field and the collective. It may sound mystical, and sometimes the work does move through symbolic or intuitive channels, but it is not about abandoning discernment or floating away from reality. It is a way of checking intuited pattern recognition against three foundational axes of meaning: what is absent or present, who is authoring the meaning, and whether the signal is still in possibility or has collapsed into certainty.

I help people and teams locate the meaning beneath the message. My work lives at the intersection of strategic communications, symbolic inquiry, pattern recognition and meaning-making. I build communications that can stretch, flex, and still hold up—creating structure and story, clarity and resonance, meaning and momentum.

I’m a corporate communications consultant and a neurodivergent systems thinker with a mother’s intuition.

I’m the author of the Meaning Matrix and founder of Plot.

I help people and teams locate the meaning beneath the message, the pattern beneath the problem, and the point of view shaping what comes next.

Before developing the Meaning Matrix and the practice of Claircartography, I built my career in communications: leading internal comms for major brands, training content teams, developing editorial systems, translating complex ideas into usable frameworks and helping big ideas become clear enough to move through the world.

I have always been a pattern listener. As a neurodivergent systems thinker, I don’t just notice patterns. I feel for the structure underneath them. I listen for what is missing, what is repeated, what is overexplained, what is avoided, what is asking to be named, and what kind of meaning a person or collective is already trying to make.

That is what led me to create the Meaning Matrix: a three-dimensional framework for locating points of view in meaning space. Claircartography is the practice that grew from that framework. In other words, I don’t treat intuition as the final answer. I treat it as a signal to locate.

The map helps us test the signal for alignment. Is this mine, yours, ours, or inherited? Is it missing, hidden, alive, distorted, projected, embodied or ready to move? Is the meaning still unfolding, or has it already landed as a belief, behavior, message, identity, strategy or impact?

That process can be personal, relational, creative, or strategic.

  • "Meg hit the ground running on her first day as a contract copywriter for Kroger, and she hasn't stopped impressing me since. Her attention to detail and thorough understanding of our brand voice have resulted in excellent copywriting, always on point and always compelling. I highly recommend her as a seasoned storyteller for any brand."

    —Chris Rice
    Group Creative Director, Copy
    The Kroger Company

  • "I had the distinct pleasure of working with Meg for a year and the experience was phenomenal. During our time working together, Meg identified a number of process improvements, proposed systems to dramatically improve internal communications and knowledge-sharing, and was an exemplary team member. Meg is undoubtedly a very skilled writer and editor, but her ability to create and deploy brand strategy is what really made her an asset to the team. Meg’s initiative and entrepreneurial spirit makes her a joy to work with, along with her willingness to work with others to continue to develop her already impressive skill set. It was a joy working with Meg and she will prove to be a strong asset to any organization. She has my highest recommendation."

    —Diego Wyatt
    Creative Director & Content Architect
    One North

  • “Megan's incisive mind enables her to get to the heart of a content request; it also makes her an excellent editor. She has a terrific feel for conciseness and nuance and quickly grasps a client's tone, voice and style. And if she doesn't know something, she thoroughly researches the topic, becoming a nimble expert and incorporating it in her strategic approaches.”

    —Shelley Wunder-Smith
    Director of Research Communications
    Georgia Tech

  • "Megan is one of the most creative and versatile writers I've ever worked with. In her time on my team, there wasn't a single assignment, project or opportunity she took on where she didn't go beyond the initial request to deliver a product that both impressed and surprised. She always looks for a way to do something different, something better, something more effective. Megan is driven by providing her clients great ideas and great content. She also just happens to be a joy to work with. In every meeting, she's going to find a joke or pun that lightens the mood and sets a positive tone."

    —Jeff Cochran
    Director, Internal Communications
    GPC

  • "Meg's brain is absolutely magical. She can write, and she can edit; she can deftly handle after-hours clients in crisis; and she can make her entire team cackle with her dry wit. I think the professional skill I admire most, however, is her ability to see the entirety of an issue and turn it into an opportunity. If you present Meg with a problem or some half-baked copy, she will get to the root of the issue and have a brilliant idea for how to make it better in about 0.001 seconds. I have watched her inspire account and client partners alike to reach for the bigger thing, the more exciting thing, the strategically brilliant thing."

    —Caroline Ervin
    Manager, Strategic Communications

    KWI